We usually think that we just need to sell our product on Amazon. But it’s not about that; we need to understand our target audience so that they can discover the product they are looking for. That is why product listing optimization on Amazon is necessary. Industry experts reveal that 95% of item listings on Amazon are not properly set up because they usually follow the outdated A9 algorithm. So, to optimize listings effectively, you should avoid keyword stuffing and put more focus on how you can generate higher conversion rates.
This guide will deliver the best and most effective practices for Amazon listing optimization.
Quick Notes!
- Strategic Keyword Placement: Keyword optimization should be done correctly to become more visible and place them in bullets, backend, as well as titles.
- High-Converting Titles: Your title should be eye-catching and compelling to boost conversion rates.
- Scannable Product Features: By adding features and benefits, your listed product can become more scannable and persuasive.
- Brand Storytelling via A+: When you use Amazon A+ content, it will tell your brand story in comparison charts with high-resolution images and videos to display your products.
- High-Impact Visuals: By including premium quality images, sellers can easily build trust and maximize Click-Through Rates.
- Iterative Listing Optimization: Observe your product’s performance, test variations, and optimize listings daily.
- Video Demos & Explainers: You must add short product demos or explainer videos while listing your products.
- Post-Purchase Support: By adding fast shipping and FAQs can minimize returns and enhance ratings.
What Is Amazon Listing Optimization?
Amazon listing optimization is a systematic approach where you can enhance your product detail pages to boost search visibility and drive maximum conversion rates.
There are key elements that you should consider:
- Adding relevant keywords
- High-quality visuals should be used
- A+ Content usage, and much more.
Listing optimization is essential because it directly influences how Amazon’s algorithm determines items. If you are optimizing it correctly, your products can appear in more search results. As a result, it positively triggers shoppers’ psychology, and there are high chances that it will convert clicks into sales.
Let’s take a hypothetical situation where a seller sells Bluetooth earbuds on Amazon.
Before Optimization
→ Title: Bluetooth Earbuds
→ Description: Generic, short text, like “Easy to use, good sound quality.”
→ Image:
→ Result: Poor click-through rate as there are low search impressions, which decreases sales performance.
After Optimization
→ Title: Wireless Bluetooth Earbuds with Noise Cancellation, Water Resistant, 60H Playtime, Built-in Mic
→ Description: You have added benefits, such as Sweatproofs for Workouts, High-Quality Calls, and Fast USB-C Charging in bullet points.
→ Image:
→ A+ Content: You have highlighted the comparison table with your competitors, included infographics showing battery life, added a video demo on how you can use it, and FAQs that cover all the common doubts of shoppers.
→ Result: Your product is listed in high ranks because you have optimized relevant keywords properly. Sales and click-through rates are boosted.
Pro Observation: As per my analysis, after optimization is effective because the seller has used A+ content. And it keeps the customer for a longer period of time on a product page.
How Amazon Search Algorithm Works
Most of the shoppers go directly to Amazon to discover the product rather than visiting other platforms. That is why understanding the Amazon search algorithm is becoming more important.
Right now, Amazon’s search uses an evolved version of the classic A9 ranking system, which many sellers informally refer to as the ‘A10’ algorithm.
The A9 algorithm decided which products were showcased first when a shopper looked for them. Moreover, it prioritizes those items that sold well and consistently at a high volume, especially if a seller was running aggressive PPC ads. And it leads to ranking in the top search results.
Its core ranking factors are as follows:
- Keyword relevancy
- Sales history and velocity
- Click-through rate (CTR)
- PPC ad performance
- Conversion rate
- Competitive pricing
In the late 2020s, Amazon updated its search system to the A10 algorithm, which hasn’t officially been released yet, but sellers have started calling it an evolving model. This algorithm aims to optimize a list in a correct manner so that people can trust, interact with, and buy your products.
The A10 algorithm’s core ranking factors are listed below:
- Keyword Relevance
- Seller Authority
- Customer Experience Metrics (Ratings, Returns, Delivery Speed)
- Track Key Performance Indicators
- Relevant and Organic Content
How It Works in Practice
Now, it’s time to go through how you can practice an A10 algorithm to boost your product’s visibility on Amazon.
1. Gain External Traffic on Your Amazon Items
Amazon now focuses on the product that gets traffic outside the platform, whether users run ads, use social media marketing, or partner with bloggers/influencers.
Expert Tip! Bringing more customers from outside Amazon will generate more organic traffic.
Technical Note: According to the Amazon Brand Referral Bonus program, brand-registered sellers can receive a brand referral bonus of 10% generated from non-Amazon marketing platforms.
2. Seller Authority and Performance Impacts Ranking
This is one of the crucial practices that every seller must do. Right now, Amazon considers your overall history and health account more heavily. You just:
- Lower the order defect rates (ODR).
- Keep high feedback scores.
- Delivering quality products on time. As a result, it can lead to positive feedback from the customers, which will directly improve visibility and trustworthiness.
By using the Fulfillment by Amazon (FBA) strategy, you can ensure that your product will be delivered quickly. It will also improve customer experience.
- Keep stocks and inventories available.
3. Product Listing Optimization is Necessary for Higher Engagement
Amazon displays the listings at the top that drive more engagement. While improving your product page, you need to remember the following key points:
- Engaging product descriptions and titles by integrating the relevant keywords.
- A+ content and video utilization to enhance customers’ experience.
- Must include the FAQs section to decrease purchase hesitation.
4. Prioritize Brand Loyalty and Organic Sales
Currently, Amazon targets the sellers who gain repeat buyers and build trust. If you also want to earn rewards from Amazon, follow these strategies:
- Sign up for Amazon Brand Registry so that you can take advantage of premium tools.
- By offering discounts and subscribe-and-save options, you are encouraging shoppers to buy the products again.
- You should use social proof or Amazon posts to improve the product’s discoverability.
- Focus on driving organic sales rather than just running ads.
5. Place Keywords Naturally
Last but not least, the Amazon A10 algorithm presently does not use keyword stuffing and if used then it tends to down-rank listings. Now, it focuses on the language that clearly shows buyer intent. Simply place the primary keyword within the first 80 characters of your product title. After that, consider using the Backend Search Terms in 250 bytes for misspellings and synonyms to prevent overloading the visible page.
Why Amazon Listing Optimization Is Important in 2026
The importance of Amazon product listings is as follows:
- AI-Driven Search (COSMO & A10): Amazon’s COSMO search algorithm analyzes what you click on, what you want to buy, what you are searching for, and even what you have ignored. After that, it provides you results you are exactly looking for, even if there are some spelling typos. In short, the keyword matches the user intent. And it connects products with certain, relevant searches to improve rankings.
- Mobile-First Design: Visually appealing graphics, such as infographics, lifestyle, or benefits on mobile, to drive conversion rates.
- High-Converting “Conversion Machines”: This list optimization has the main focus of converting traffic into sales. Thus, it is necessary to have an optimized listing.
- Competing with AI Overviews: Sellers should optimize their product listings for AI-readability. By doing this, their content stays accurate as search behavior evolves towards AI-driven answers instead of search results.
- Multimedia and Storytelling: You not only need to use eye-catching text. Using A+ content, short videos, and visually appealing images will help you to represent your products in a much better way. This will boost conversion rates and build trust.
How to List Products on Amazon?
Follow these steps so that you can list your products on Amazon.
- Log in to Amazon Seller Central.
- Here, you will get different options:
- Search
- Product IDs
- Web URL
- Blank form
- Bulk Template
- Right now, we are going to use the Product IDs option.
- Simply type down the Product ID as:
- UPC
Note: We are not going to use UPC because sometimes UPC is assigned to one product. Moreover, on Amazon, the UPC is linked to 10 different products.
- EAN
- ISBN
- Or, ASIN ID
- Mention the ASIN ID, as it is the exact Amazon identifier in the Amazon catalog.
Important Point to be Considered: If you were gated or ineligible to sell a product, you won’t be able to get this page.
- After submitting the ASIN ID to add your product, it would have prompted you to fill out the necessary details.
- Enter all the relevant details in the fields. But make sure to choose the condition from the drop-down list.
- Now, choose the fulfillment channel from the following options:
- I will ship this item myself. (Merchant Fulfilled)
- Amazon will ship and provide customer service (Fulfilled by Amazon)
- Click on Save and finish.
Amazon Listing Optimization Checklist
Here is a checklist for Amazon listing optimization to help you further.
- Run Amazon keyword research that reflects 2026 trends in semantic search, COSMO/Rufus AI behavior, and long-tail, intent-based queries.
- Create an eye-catching, SEO-optimized title within 150 to 180 characters.
- Optimize all five Bullet points to boost conversion rates and enhance readability.
- Write a Product Description with rich keywords in a Compelling and Readable Manner.
- Include high-quality images and videos to drive conversions.
- Enhance Backend Search Terms to improve visibility without impacting the public-facing content.
- Create A+ content if you are a brand-registered seller.
- Prioritizing mobile optimization to space out the words more for better visibility.
- Get the product review and ratings to provide social proof of the A10 algorithm.
- Utilizing Questions and Answers to give clarity about the product to customers.
- An A/B test plan is created to determine what your target audience is exactly looking for.
Amazon Product Listing Optimization for Maximum Sales
After reviewing the checklist above, it’s time to understand it in detail.
#1. Keyword Research for Amazon Listing Optimization
Keyword research is the prime foundational practice that helps you to know which specific terms can appear at the top of the results. In fact, the main keyword plays a vital role, as it targets what customers actively look for. Moreover, it lets the algorithm know what your product is all about. By using the main keyword, your product can appear at the top of the results and turn clicks into more sales.
Most of the users have doubts regarding the following:
- What words and phrases do customers usually look for?
- Which keywords are the best that we should target in our product descriptions, titles, and ads to boost conversion rates?
You just need to do effective keyword research. By doing that, you can effortlessly increase sales numbers, improve audience engagement, attract qualified leads, gain in-depth insights into trends, and achieve higher organic rankings.
Besides this, there are various scenarios where one product has three to four synonyms. So, in that case, you can use them as secondary keywords.
For effective keyword research, you should follow the 70/20/10 rule. It means that there should be 70% long-tail keywords, 20% non-branded terms, and 10% short-tail terms
Best Practices:
- Avoid using promotional words in the backend terms or title, as the algorithm ignores them.
- Determine core keywords to find the search volume.
- Consider doing competitor analysis or reverse ASIN searches to know which keywords are generating high sales.
- Place the most important keywords at the start of four to five words to get high click-through rates.
- Avoid stuffing keywords, and maintain the natural flow for human readers.
Types of Amazon Keywords
Essential Amazon keywords are listed below:
Short-tail Keywords:
These are the one- or two-word phrases. For instance, you can consider a beauty kit or a laptop. The example that I have mentioned is frequently searched for. Moreover, they drive high traffic and brand awareness. But understand that these keywords are highly competitive and have unclear user intent.
Long-tail Keywords:
These keywords are more certain, as they are included in more than three-word phrases. In addition, it clarifies the user intent of what users are looking for. Apart from that, they have low search volume but higher conversion potential. Yet they have lower competition in comparison with short-tail keywords.
For example, someone has used this keyword: “Best lightweight sports shoes for marathon training.”
Pro Tip! Consider using long-tail keywords in the product description and title to rank your products easily.
Branded Keywords:
These are the search terms that consist of a company or brand name while searching for the particular product names. Such keywords are very important because they drive high-intent traffic and enhance brand visibility.
For example, the Apple iPhone 18.
Non-Branded Keywords:
These are the general search terms that define products or brands without targeting a particular company name. In fact, these keywords are important to drive high-volume search visibility. Apart from that, they attract new customers and increase organic ranking.
For example, noise-cancellation earbuds.
Usage-Based Keywords:
These are the search terms that define where, how, or when a product is used instead of describing what the particular item is all about. By implementing these phrases in your bullet points as well as product descriptions, you can determine niche markets.
For example, “noise cancellation headphones for travel,” “comfortable headphones for sleeping,” and “Bluetooth earbuds for running.”
Demographic/Target Audience Keywords
Under Amazon SEO, these are the keywords that describe users’ characteristics, such as profession, gender, age, and lifestyle. These are the specific search terms that enhance product visibility and boost conversion rates.
For example, gifts for women, shoes for kids, or ergonomic office chairs for gamers.
Tools for Amazon Keyword Research
There are various tools where you can do keyword research properly.
- Sellozo: This is an AI-driven platform that offers robust keyword research. Moreover, it can identify high-performing search terms from automated ad campaigns.
- Ubersuggest: This tool is designed for SEO websites, but it can also offer Amazon keyword terms. By having this platform, sellers can get keyword suggestions, competitive analysis, and search volume data.
- Amazon Search Bar: Using this tool is very straightforward and simple. You just need to type a keyword regarding your product, and then you will get autocomplete suggestions.
#2. Amazon Product Title & Description Optimization
First, let’s discuss Amazon product title optimization and then proceed towards the description.
Amazon Product Title Optimization
The title is the first thing every customer notices. Thus, it is necessary to optimize the Amazon product title effectively to rank your products. Moreover, this title shows in the search results when a customer is looking for the particular item.
Your Amazon product title must include a keyword. Check out the formula to create an SEO-optimized product title:
[Brand] + [Product Type] + [Core Benefit/Feature] + [Size/Color] (approx. 160-170 characters)
Pro Tip: Be clear, be precise, be honest, and tell them what your customers actually want to know.
By following the above formula stated by an expert, you will be able to see clearer relevance signals and better indexing coverage.
And make sure not to use the same words in numerous phrases. Bear in mind that the title should not misrepresent your product, as well as violate the title rules.
Follow the guidelines below to create a product title.
- Title length limits may vary according to your category, but as a rule of thumb you should stay within 150–200 characters as it is Amazon’s category-specific limits. It will avoid suppression or policy warnings.
- You don’t need to use subjective terms, such as “Top-rated item” or “the best seller. However, these terms are not helpful to attract shoppers to buy.
- There are restricted special characters, such as $, {}, and !, in your title. But you can use <, >, #, or * in specific situations like product measurements or identifiers.
- You cannot use “Buy 1 Get 1” or “Free Shipping” within the title, as it is prohibited.
- Avoid unnecessarily repeating the same word within the title, as it looks spammy and reduces readability for shoppers.
- Make sure to keep the first letter of each word capitalized except for prepositions, articles, or conjunctions.
Pro Tip! I have found that placing the primary semantic keyword in the first 80 characters can boost mobile CTR.
Amazon Product Description Optimization
This is one of the necessary parts while creating a listing on Amazon. By having a product description, your customer will be able to know details about the product. What you need to do is simply sort out all the technical and unique selling propositions in the bullet points. Framing features in a list allows your customers to have a better understanding.
In addition, creating an effective product description can convert clicks into leads.
Important Point to be Considered!
For third-party sellers, if they have enrolled for Brand Registry, they will not be able to view the normal product description, as A+ content is accessible there. Although it is hidden, Amazon can easily index your product description to appear at the top. Moreover, if they have switched to a different variant, the description will be visible again.
On the other hand, brands that are selling directly to Amazon can effortlessly see both A+ content and standard product descriptions simultaneously.
Best Practices:
- Prepare the product description within 2000 characters.
- You should Prioritize A+ Content to include detailed shipping information, Special offers (if applicable), and rich media elements.
*Must not contain such spammy information as per Amazon Policy:
- Special offers
- Your contact details
- External links
- Prices
- Shipping details
- You can craft the description in the paragraph as well, but make sure it is easy to read and understand.
- Avoid using promotional, subjective, heavy-marketing phrases, as Amazon has prohibited them.
#3. Amazon Backend Search Terms Optimization
Backend terms are hidden search-optimized keywords under Amazon Seller Central that enhance product search visibility without cluttering the page. In other words, these are the phrases that you add while listing your new product. In addition, customers won’t be able to see backend keywords, but they help search engines to find the product.
Moreover, they serve a specific purpose that is effectively indexed by Amazon. It means that Amazon’s algorithm understands these terms. That is why indexing is very necessary. Without that, shoppers won’t be able to find out your product after searching for those certain terms.
There are several reasons why these keywords are not indexed by Amazon.
- You have used a duplicate keyword.
- The 250-byte limit has been exceeded.
- You have used irrelevant or restricted terms.
- Keywords are phrased awkwardly.
Best practices are listed below that you should follow:
- Use natural and relevant language so that Amazon can index your product listing faster. Moreover, your list can also show up in Rufus AI search results within Amazon.
- If your keywords are on bid but are not indexed in an organic way, you can move them into backend fields. Doing this can strengthen relevance signals.
- You can add different names of your brand in the backend fields. However, this practice is beneficial; when a customer has a typo error, they can easily find your product listing.
Let’s take a real-life example of the above practice:
While selling a couch, you can use “settee,” “sofa,” or “divan” in the backend.
#4. Image Optimization for Amazon Listings
While optimizing your list, you should upload high-quality and relevant images that must adhere to Amazon’s guidelines. By doing this, your product lists can maximize conversion rates as well as click-through rates.
There are two types of images: main and secondary. The main, primary, or hero image must have a white background that shows the product only. On the other hand, secondary images will provide extra product details, such as specific features, use cases, and measurements.
The main aspects that you must include while doing the image optimization are as follows:
- Your product must be in a complete frame.
- Use infographics as the secondary image so that users can easily understand your product.
- Add a video on how you can use this product.
- The image should be in high resolution.
- Maintain a consistent branding.
Expert Tip! We recommend you should add 6-7 high resolution images to optimize your Amazon listings.
Technical Image Requirements:
| Requirement Type | Specification | Required | Notes |
| Supported file formats |
|
Yes | JPEG is chosen for best compatibility and compression. |
| Image size | Image should be a minimum of 500 pixels and a maximum of 10,000 pixels on the longest side. | Yes | Larger images (≥1000 pixels) can easily enable the zoom function. In addition, it improves conversions. |
| Resolution | Non-pixelated, clear, and no edges | Yes | High-quality resolution ensures a professional appearance. |
| Image names | Product Identifier + Variant Code + File Extension | Optional | Must include three components separated by periods. Moreover, there are no spaces, dashes, or extra characters. |
| Background | Pure white background (RGB 255, 255, 255) for main product image | Yes | Required for compliance with Amazon’s main image standards. |
| File size | Maximum 10 MB | Yes | Ensures fast loading and compatibility. |
| Color mode | sRGB or CMYK | Yes | sRGB is preferred for consistent display across devices. |
| Main image rules | Product must fill at least 85% of the image frame | Yes | No text, logos, borders, or watermarks are allowed. |
| Additional images | Lifestyle, infographics, or close-up shots | Optional | Helps showcase product use, features, and scale. |
| Zoom capability | Minimum 1000 pixels on the longest side | Recommended | Enables Amazon’s Zoom feature, increasing customer engagement. |
| Prohibited content | No offensive or misleading images | Yes | Must comply with Amazon’s content policy. |
| Consistency | Uniform style, lighting, and angles across all product variants | Recommended | Builds brand trust and a professional look. |
| Cropping | The product should be centered and not cut off | Yes, it can be placed alongside product images in the carousel, within A+ Content modules, or on your Amazon Brand Store, if you have one. | Avoid excessive empty space or uneven framing. |
Source: Amazon Seller Central’s Product Image Guide
#5. Amazon Listing Video Optimization
You should optimize your videos effectively so that you can encourage buyers to purchase your product. What you need to do is simply upload a short video of 30-90 seconds that will show on your product detail page.
You can also place this video between your carousel posts. In other words, video can appear on your Amazon store page or in the detailed description area (A+ content). In fact, when you add a video, it clearly communicates with your target audience about what the product is all about, how you can use it, and what the benefits are that you will get after using it.
Let’s see some advantages that you will get after optimizing your video in the product listing.
- Boosts conversion rates.
- Strong video can make a better product visible and clickable, which may indirectly improve your page’s performance when it appears in Google search results.
- More engagement in the comparison with the image product.
- Builds credibility so that buyers stay confident about what they are going to buy.
Best Practices:
- Consider using .mov or .mp4 formats.
- Must meet the limitations of Amazon’s file size.
- Maintain the hook of your video in the first five seconds. Otherwise, users won’t be able to get connected properly.
- Make sure that your video is effective even without the background music, as there are various users who watch videos on mute.
- Your video must be of premium quality with high-definition resolution, with a minimum of 720p (but I recommend 1080p or higher) to grab the attention of your customers.
- There should be no misleading claims. In addition, you should not mention any competitor’s brand or comprehensive promotional texts, such as pricing details or URLs.
- Make sure that before uploading a video, it fulfills the criteria of Amazon standards.
Types of Amazon Video
Check all of the following types that I have used while listing products on Amazon.
- Product Demo Videos: These types of videos will show how the product will actually work. Along with that, it tells key benefits, features, and real-life examples.
- Unboxing Videos: It demonstrates the experience of getting and opening the packed box. Moreover, it offers transparency and excitement about what you will get.
- Lifestyle Videos: These types of videos will show how this product will be helpful in real life. By seeing this video, customers feel like they already own that item. In addition, it increases the chances of purchasing it.
- Comparison Videos: In these videos, you need to compare your product with others. Tell your customers why your item is a standalone rather than theirs. And what benefit will you get after choosing your product instead of theirs?
- Brand Story Videos: Showcase the story behind your brand, its key values, unique selling points (USP), and mission. By uploading these, you will be able to build loyalty and trust among your customers. And users remember your brand name in the future.
- Customer Testimonial Videos: These videos show your customers’ honest reviews of what they have purchased from you. Moreover, they provide social proof.
- 360-Degree View Videos: It is a simple rotating video that shows the product from each angle.
- How-To/Tutorial Videos: These types of videos help users to execute the instructions in just a few clicks. In short, clips provide you with step-by-step guidelines so that you can easily implement the instructions in real life.
#6. Amazon Mobile Optimization in Product Listing
Nowadays, focusing on desktop is not enough; you need to optimize your product listings on mobile as well. At Amazon, mobile optimization means that the shopping experience should be smooth for mobile users.
In short, you need to strengthen image quality, modify product descriptions, and adjust content that looks perfect on a smaller screen. Keep in mind the loading speed, and navigation should be fast and easy.
Benefits are listed below:
- Amazon’s algorithm prioritizes mobile-friendly listings.
- There are high chances that your product will appear at the top rank in the search results.
- Will reach a wider audience.
Best Practices:
- First, users swipe images before scrolling down, so you need to add 6-7 high-quality images.
- For mobile, front-load the most important 60–80 characters so key information is visible, while still keeping the full title within your category’s allowed character limit.
- Keep bullet points short, precise, accurate, benefit-focused, and punchy.
- Use scannable text so that every mobile user can read it.
#7. Amazon A/B Testing
Amazon A/B testing is a strategic way to compare two different versions of a similar product that can help you to know which one of the items is performing well. Besides this, key elements are there to test your Amazon product listings:
- Price
- A+ Content
- Product Title
- Product description and Bullet Points
- DP Main Image
There are core objectives behind A/B testing on Amazon.
- Sell a product to earn revenue.
- Optimizing the purchasing journey and the customer experience.
- Enhances customer loyalty.
- Reduce cart abandonment rate.
Best Practices:
- You should try to use the Manage Your Experiments tool so that you can test one variable at a time.
- Before executing tests, you need to describe what you are trying to enhance.
- Analyze data on the basis of click-through rate, impressions, and conversion rates.
#8. Pricing Optimization and Buy Box Impact
If you don’t have the Buy Box, even a well-optimized listing will struggle to convert, but strong titles and images are still essential to win the Buy Box and maximize long-term performance. However, your customers won’t be able to see the Add to Cart button. Instead of that, they will get “Available from these sellers” or the “See all Buying Options” link.
In addition, it instantly impacts conversion rates and traffic. Keep one thing in your mind is that Amazon analyzes the item price + shipping rate = landed price.
To get the Buy Box, you can use Amazon’s Automate Price tool to determine live data.
Important Point to be Considered! If you are charging a lower amount on different platforms, like eBay or Walmart, but you are selling the same product on Amazon with a different price range, Amazon’s Fair Pricing Policy takes away the Buy Box.
Moreover, if a seller is using Fulfillment by Amazon (FBA), their chances of getting the Buy Box increase because Amazon trusts its own shipping process more than anyone else’s. Even though they are charging 2% to 5% higher than a vendor who is shipping items themselves, they will be able to get it.
Best Practices:
- Keep margins on the product you are selling so you don’t join the competitors’ unprofitable price race.
- Maintain the seller metrics, such as feedback or shipping speed, to win the Buy Box button, even if your prices are higher than the competitors’.
- Observe Buy Box hourly percentage trends and change the price when there are shopping peak times.
- If you are not able to beat competitors based on prices, you can enhance your offer through faster shipping or providing bundles.
Some Key Points:
There are some key points that you should go through:
- If you don’t get the Buy Box, all your Sponsored Products ads for that ASIN may stop showing or lose most impressions, even if other ad types like Sponsored Brands or Sponsored Display still run.
- It enhances organic traffic and builds your credibility.
- If the Buy Box button is surpassed due to poor pricing, your product description will become invisible to customers.
#9. Reviews and Ratings Optimization
By optimizing ratings and reviews on Amazon, sellers or vendors can effortlessly boost search rankings. Apart from that, they can easily increase conversion rates, as well as their product visibility.
Key aspects for maximizing reviews and product ratings are as follows:
- Amazon’s A10 algorithm emphasizes best-selling products, as they act as a positive signal of customer satisfaction. Moreover, they straightforwardly impact search visibility.
- If the product has a high rating (meaning above 4 stars), it automatically builds customers’ trust.
- Check out the reviews to analyze the pain points or the product’s features that buyers love.
- Consider using Amazon Vine to get the initial reviews for the latest products.
Best Practices:
- Avoid using restricted methods to get fake reviews. However, your account may get suspended.
- Prioritize collecting relevant and authentic reviews in a higher volume.
- Address all the negative feedback that you have received within 24 hours to show shoppers that they matter.
- Keep a professional and helpful tone while you are giving a response. By doing this, your brand credibility will increase.
- Do not use testimonials or customer reviews owned by you while you are optimizing your product description, as Amazon wants reviews to live in the official Reviews section, not inside listing copy.
#10. Amazon Listing Optimization by Marketplace
Optimization isn’t “one size fits all.” You need to see what your target audience wants from you. Not only that, but make sure to analyze whether the product properly fits them.
Let me break down what I am saying:
- Words People Frequently Use: Let us take a hypothetical example. There is a seller whose target audience is the US, but he is selling his product, a jumper. He missed out on what his customers are searching for. Because in the US, a jumper is known as a sweater, and shoppers search for sweaters, not jumpers. Thus, it is necessary to check local phrases for each country.
- Visual Localization: Avoid using similar lifestyle images worldwide. In such a case, you can consider using Amazon’s Brand Registry tool to manage regional assets.
Marketplace differences in who is selling to people and businesses.
It totally depends on who the buyer is.
If you are selling to regular people, like B2C, you can use A+ content to showcase the item by providing them with a real-life example.
On the other hand, if you are selling to a business, like B2B, shoppers don’t care about the images. They want to see heavy discounts and technical specifications about the products. Moreover, they have a main aim to check whether the chosen item is reliable for their business.
Best Practices:
- Your title should be prepared for the customer as well as the algorithm.
- Avoid using Google Translate for product listings in Japan or Germany, as Amazon will think that you are a scammer.
- Consider using Market Basket Analysis to understand what your customers usually buy and when they have purchased your product.
#11. Amazon Listing Optimization for Private Label Brands
Optimizing listings for private-label brands is very important. As it totally depends upon how:
- It is different from its competitors.
- Their product pages deliver value.
- And turn clicks into sales.
When you optimize your Amazon listings for private label brands, you can get various advantages, such as:
- With private label brands, you don’t need to follow another company’s brand guidelines—you can create your own branding and messaging while still following Amazon’s listing policies
- There will be higher profit margins.
- You can customize your product the way you are willing to.
- You will automatically claim the Buy Box or Add to Cart button on your product page.
Expert’s Note: As per my experience, the biggest profitability drain in Private Label brands is the lack of checking if this product is actually what my shopper wants.
Let’s see some optimization strategies:
- Target only highly profitable products with extensive research.
- Consider using the strategic Amazon SEO best practices.
- Use the Automate pricing tool to automatically customize your price in real time.
- Make sure your product has trademarks and patents so that Amazon doesn’t block your item later.
Product ID Compliance
You need to bear in mind that your Product ID (UPC/EAN) is not from any third party or recycled barcodes. However, it may trigger taking the permanent action.
At this point, Amazon checks every product ID against the GS1 GEPIR database. If your product ID doesn’t match it, Amazon will:
- Block your ability to create new ASINs.
- Delete your listings immediately.
- Flag your account under violating Product Authenticity.
So, what you need to do is obtain barcodes from Global Standards 1, and they should be registered as the legal entity that matches your Amazon Brand Registry.
Important Points to be Considered!
- Consider using a 12-digit UPC if you are selling in the US and a 13-digit EAN if you are in Europe or international.
- Your Brand Name must be capitalized the way you have registered it in Amazon and GS1.
Effective Tools for Listing Optimization of Private Label Brands
If you have already enrolled in Brand Registry, you can access the Brand Analytics dashboard, which provides competitor data. Here, we have some advanced tools that will help you to measure metrics.
-
- Search Query Performance: Determine which keywords you want a high Click Share for, as well as a low Purchase Share. As a result, it indicates that your SEO is working, but your product listing is not fulfilling the needs for closing the deal of the particular product.
- Market Basket Analysis: Check what the shoppers are actually purchasing in similar transactions. In addition, you can utilize Virtual Bundles or simply target those particular complementary items through Sponsored Display ads.
- Product Opportunity Explorer: By having this advanced tool, you can effortlessly estimate customer demand for your new products. In addition, you can see whether the buyer is looking for the product, but it is currently unavailable (unmet demand). Most importantly, by looking at this, you can understand where you might have a chance to improve your product so that you can fulfill the demands of the customers.
Common Amazon Listing Optimization Mistakes
These are the common mistakes that every seller usually makes while listing their products on Amazon. I will also describe its solutions so you can avoid them in the future.
Mistake 1: You Have Done Poor Keyword Research and Its Usage
Fix: You need to do deep keyword research, as it is the primary thing. Otherwise, it will impact sales, visibility, and customer experience. What you can do is target long-tail keywords, use reliable tools, and integrate them across descriptions, titles, backend fields, and bullet points.
Mistake 2: Preparing Misleading or Unclear Titles
Fix: You just need to write readable and clear titles so that your customer can easily understand what your product is all about. And keep one thing in mind that you must avoid stuffing keywords.
Mistake 3: You Have Not Used Backend Search Terms
Fix: To solve this mistake, mention the relevant and non-duplicated abbreviations, synonyms, uncapitalized, and related terms within 250 bytes to boost search visibility.
Mistake 4: Poorly Engaging Product Descriptions
Fix: If there is a lack of compelling product descriptions, conversion and engagement rates will be affected. Thus, you should focus on using bullet points for easy-to-read content, use A+ content, and add keywords naturally.
Mistake 5: You Have Not Optimized the Main Image
Fix: It may cost you to suppress sales on your product listings within the search results. To fix this mistake, focus on using a high-resolution image. Your product must be clear and not cropped. In addition, try to make your images zoomable so that your customers will not face any kind of problems.
How Often Should You Optimize Amazon Listings?
These are the following guidelines that will help you to know when you should optimize your product listings.
- New Products: If you have just listed your products, I recommend you to monitor daily where you can optimize keywords quickly.
-
- Seasonal Preparation: You can finalize high-impact, major listing updates to make sure they have earned traffic and your products are appearing in the search results.
- Proactive Strategy: Consider using Amazon’s Manage Your Experiments” tool to A/B test without losing sales rank.
- Content Changes: Update A+ Content, images, and features on the basis of conversion data, usually immediately or quarterly.
Amazon Listing Optimization Tools and Software
I have used the following optimization tools. That’s why I am recommending you to go for any of them.
- A+ Content Manager Tool
By having this tool, brand owners can easily optimize their product detail pages by including comprehensive marketing content. In addition, they can effortlessly enhance their brand storytelling and product descriptions.
Benefits:
- Boost conversion rates.
- Reduces negative reviews and customer questions.
- Helium 10
It is a suite of data-driven and AI-powered tools that offers Listing Analyzer and Listing Builder as primary features. Plus, it is intended to boost search rankings, enhance product discoverability, and improve conversion rates.
Benefits:
- Enhances search ranking
- Indexing assurance
- SellerApp
This is also a rich set of features, such as practical recommendations, listing quality analysis, and competitor benchmarking. In fact, it helps to identify and resolve issues that lead to low sales.
Benefits:
- Effective keyword research
- Actual-time insights
- Perpetua
By using this Perpetua tool, sellers or brand owners can effortlessly automate their PPC ad campaigns, boost sales, and maximize ROAS (Return on Ad Spend). Also, vendors can easily set targets for daily budgets and ACoS (Advertising Cost of Sales).
Benefits:
- Algorithmic Bidding
- Profit Maximization of Product Portfolio
Amazon Listing Optimization vs Amazon Ads
Check out the following table to know the difference.
| Aspect | Amazon Listing Optimization | Amazon Ads (PPC) |
| Definition | Optimizing product descriptions and titles, adding quality images, placing keywords, and using A+ content to rank higher organically and turn shoppers into clicks. | Sponsored Products, Sponsored Brands, Sponsored Display, or running paid advertising campaigns that generate traffic to listings by bidding on keywords or their placements. |
| Cost | No direct cost (except creative work like copywriting, images, and design). | It works as a Pay-per-click (PPC) model. In other words, you need to pay for every time someone clicks your ad. |
| Traffic Source | Organic search results within Amazon. | Paid placements across Amazon product detail pages, search, and external sites. |
| Key Elements |
|
|
| Impact on Ranking | Directly improves organic ranking by signaling relevance, conversions, and customer satisfaction to Amazon’s algorithm. | Indirectly boosts organic ranking by driving sales velocity through paid clicks. |
| Timeframe for Results | Medium to long-term, which requires consistent optimization and monitoring. | Short-term ads can generate traffic and sales almost immediately. |
| Risks/Limitations |
|
|
| Best Use Case | Building long-term brand presence and sustainable sales growth. | Driving instant visibility, product launches, or seasonal promotions. |
| 2026 Trends |
|
|
Conclusion
You may find that listing optimization on Amazon is complicated at first, but it is actually very simple. Simply remember a few things before maximizing it effectively. First, place the relevant keywords in your product title, description, and bullet points. Avoid stuffing unnecessary keywords, as this practice worked earlier when Amazon A9 was used. After that, include A+ content, high-resolution images, a buy box button, and an FAQ section to answer the queries of your customers. When you follow these strategies properly, your product will become more discoverable and increase the chance of coming at the top of the results.
Frequently Asked Questions And Their Answers
Go through these additional questions on optimizing the Amazon listings.
Q1. How to improve Amazon product titles for better ranking?
Ans. Keep the following points in mind to gain a better ranking.
- Front-load the most accurate keywords within the first 80-100 characters.
- Your aim should be to keep your title within your category’s maximum allowed character limit (often up to 200 characters).
- Make sure to add model, brand, color, size, and quantity.
Q2. How do I find the best long-tail keywords for my product listings to improve search visibility?
Ans. Consider using the combo of the Amazon search bar autocomplete. Otherwise, you can analyze your competitors’ listings, or third-party apps, such as Jungle Scout and Helium 10, will help you out.
Q3. Does Amazon still use the A9 algorithm?
Ans. YES! Amazon still uses the A9 algorithm, but now, it has evolved significantly, which includes more ranking factors.
Q4. What is the difference between A9 and A10 on Amazon?
Ans. A9 focuses on matching keywords and running paid ad sales. On the other hand, A10 has a prime goal to generate more organic sales and conversion rates.
Q5. How many keywords for an Amazon listing?
Ans. 249 bytes (roughly 40–50 words or 250 characters) is a limit for the backend “generic keywords” field. Moreover, you need to provide a maximum of 500 characters per bullet and a maximum of 200 characters for titles. Besides this, you should avoid stuffing keywords.
Q6. How to get the #1 best seller on Amazon?
Ans. You need to pick the appropriate category. After that, classify them by using browser nodes. Then, make sure to optimize product listings. Last but not least, you can offer product vision and then promote your listing.
Q7. How to increase traffic on an Amazon listing?
Ans. To boost traffic, consider running targeted PPC ads (such as Amazon Ads or external paid campaigns), optimizing your keywords, and improving images, A+ content, and reviews.
Q8. What is considered a good sales rank on Amazon?
Ans. When there is a lower Amazon best seller rate, it automatically leads to more sales.
- 1–50 = best products.
- Under 1,000 = excellent.
- Under 10,000 = good.
- 10,000–50,000 = steady but average.
