{"id":170,"date":"2026-07-01T09:03:46","date_gmt":"2026-07-01T09:03:46","guid":{"rendered":"https:\/\/www.spinonweb.com\/blog\/?p=170"},"modified":"2026-07-01T09:03:46","modified_gmt":"2026-07-01T09:03:46","slug":"how-to-do-keyword-research-for-seo","status":"publish","type":"post","link":"https:\/\/www.spinonweb.com\/blog\/how-to-do-keyword-research-for-seo\/","title":{"rendered":"How to Do Keyword Research for SEO: Basic Guide To Get Started"},"content":{"rendered":"<p><b>Keyword research<\/b><span style=\"font-weight: 400;\"> is an essential part of <\/span><b>SEO<\/b><span style=\"font-weight: 400;\">. It\u2019s one of the first activities performed in SEO practices to determine which keywords, terms, or phrases users are searching for. Many website owners, especially beginners, may find keyword research unfamiliar, but it is not new. This post will guide you through keywords, their importance, and <\/span><b><i>how to do keyword research for SEO<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>TL;DR:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword research is like making a foundation for your entire SEO strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Through keyword research, you delve into your <\/span><b>audience\u2019s mind<\/b><span style=\"font-weight: 400;\"> and find what they actually want.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords with <\/span><b>low difficulty and decent volume<\/b><span style=\"font-weight: 400;\"> metrics are more likely to perform on SERPs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Based on intent, keywords are of <\/span><b>4 types<\/b><span style=\"font-weight: 400;\">: Informational, Navigational, Commercial, and Transactional.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze <\/span><b>competitors\u2019 keywords<\/b><span style=\"font-weight: 400;\">: find gaps in their keyword strategies using tools such as Ahrefs, Semrush, and others. In the end, <\/span><b>understand the intent<\/b><span style=\"font-weight: 400;\"> and <\/span><b>craft content.\u00a0<\/b><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">What Is Keyword Research in SEO?<\/span><\/h2>\n<p><b>Keyword research<\/b><span style=\"font-weight: 400;\"> is the process of finding <\/span><b>search terms<\/b><span style=\"font-weight: 400;\"> your <\/span><b>potential customers<\/b><span style=\"font-weight: 400;\"> use to find products or services online. It\u2019s the analysis of the keywords people search on search engines, social media platforms, and other online platforms. Researching \u201ckey terms\u201d or \u201c<\/span><b>SEO keywords<\/b><span style=\"font-weight: 400;\">\u201d is necessary for a business to stay stable and grow within its niche<\/span><\/p>\n<p><b>Search terms<\/b><span style=\"font-weight: 400;\"> are the main words users use to find your product (if your website is optimised for that term). Doing keyword research helps you understand your <\/span><b>audience\u2019s intent<\/b><span style=\"font-weight: 400;\"> and what they want. To perform keyword research, you have several options, including <\/span><b>Google\u2019s automated suggestions, free keyword research tools<\/b><span style=\"font-weight: 400;\">, and <\/span><b>paid tools.<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">Why Keyword Research Is Important for SEO Success<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keyword research is an important activity for an SEO campaign because it\u2019s a deciding factor in what kind of information you want to add on your page, or in other words, which intent you\u2019re targeting. The websites that have optimised their web pages based on keyword discovery are more likely to produce results, as the pages get traction in terms of high CTR, Clicks, and conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, Keyword research is helpful to find the<\/span><b> \u2018Intent of customers.\u2019<\/b><span style=\"font-weight: 400;\"> As a result, you can cover related content and satisfy users\u2019 needs.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Types of Keywords: Identify And Execute<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keywords can be categorized based on two parameters: intent (for which the user is searching) and length. You can find more on this below.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Based on INTENT:<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informational Keywords &#8211;<\/b><span style=\"font-weight: 400;\"> those keywords users search to get information only; they just want to be informed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Navigational Keywords &#8211; <\/b><span style=\"font-weight: 400;\">keywords that are used to reach a particular website, brand, or a particular page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Commercial Investigation keywords &#8211; <\/b><span style=\"font-weight: 400;\">intent to search from a buying perspective; the user wants to buy things and is doing pre-buying research.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transactional keywords &#8211; <\/b><span style=\"font-weight: 400;\">the user is all set to buy the product and thus wants to make a payment for the product.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Based on Length and Specificity:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another type of keyword is based on their length. Check below for more information.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Short-tail Keywords:<\/b><span style=\"font-weight: 400;\"> keywords with 1 or 2-word phrases. Example: Shoes, running shoes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mid-tail keywords:<\/b><span style=\"font-weight: 400;\"> keywords with 3 to 4-word phrases. Example: running shoes for women<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Long-tail keywords:<\/b><span style=\"font-weight: 400;\"> keywords with more than 4 words. Example: lightweight running shoes for marathon training.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As you can see, the longer the keyword, the intent is clearer and usually has lower competition as well.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Understanding Search Intent Before Choosing Keywords With Examples<\/span><\/h2>\n<p><b>Search intent<\/b><span style=\"font-weight: 400;\"> is the purpose behind a keyword. Since no single tool can fully determine intent, you should combine manual SERP analysis, keyword tools, and your own business goals to choose the right keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have mentioned some ways you can try out for finding intent behind a keyword:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Manual search:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just focus on your <\/span><b>Seed keyword<\/b><span style=\"font-weight: 400;\">. Type the seed keyword in the search bar of the browser, and observe the results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you search for a keyword, the SERP tells you more about what kind of keyword you are targeting. To give you an example, here are the results you can come across:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>If you see &#8220;People Also Ask&#8221; or &#8220;Featured Snippets&#8221;:<\/b><span style=\"font-weight: 400;\"> The intent is likely Informational. You need to write a guide or a blog.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>If you see &#8220;Google Shopping Ads&#8221; or Product Carousels:<\/b><span style=\"font-weight: 400;\"> The intent is Transactional. You need a product page or category page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>If you see &#8220;Comparison Tables&#8221; or &#8220;Top 10 Lists&#8221;:<\/b><span style=\"font-weight: 400;\"> The intent is Commercial Investigation. You need a review or comparison article.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>If you see a brand\u2019s website ranking:<\/b><span style=\"font-weight: 400;\"> It is a Navigational keyword; <\/span><b>it can be hard to rank for as a beginner<\/b><span style=\"font-weight: 400;\">, but if it\u2019s your brand, you\u2019re at an advantage.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For your understanding, consider how a single query with a little twist changes its intent.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Keyword Example<\/b><\/td>\n<td><b>User Intent<\/b><\/td>\n<td><b>What Content You Must Create<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>&#8220;Coffee Beans&#8221;<\/b><\/td>\n<td><b>Mixed\/Informational<\/b><\/td>\n<td><span style=\"font-weight: 400;\">A broad guide explaining types of beans.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>&#8220;Best Coffee Beans 2026&#8221;<\/b><\/td>\n<td><b>Commercial<\/b><\/td>\n<td><span style=\"font-weight: 400;\">A listicle reviewing the top 10 brands.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>&#8220;Buy Arabica Coffee&#8221;<\/b><\/td>\n<td><b>Transactional<\/b><\/td>\n<td><span style=\"font-weight: 400;\">An e-commerce product page with a &#8216;Buy&#8217; button.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>&#8220;Starbucks Menu&#8221;<\/b><\/td>\n<td><b>Navigational<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Do not target this unless you are Starbucks.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2. Tools to Find Intent:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keyword tools such as Ahrefs, Semrush, and Ubersuggest can help identify intent, but they should support your analysis rather than replace it. To find out, just type your keyword on one of the tools and get to know the intent.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Analyzing &#8220;SERP Reality&#8221;:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Analyze the results after you search a query on search engines. What kind of results does Google offer you? Is it a video? Table? Bullet Points? Images? This gives you an idea of how deep you need to cover the topic and in what format so it helps users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understand this and then optimize website content accordingly.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Do Keyword Research for SEO &amp; AEO:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Researching relevant keywords is necessary for holistic SEO growth. Here\u2019s how keyword research is performed.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Identify Your Niche:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First, you need to figure out your niche or topic you\u2019re about to cover on your website. Your topic will define your goal: what you want to achieve through your website. Once your goal is clear, you start outlining the blog, targeting the user.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Start with the Seed keyword:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The second step in the process is to start with the seed keyword. Suppose <\/span><b>mobile phones<\/b><span style=\"font-weight: 400;\"> is your seed keyword. Enter the seed keyword in the search engine\u2019s bar, and you will get different kinds of phrases users are searching currently for that. Select from them considering the business goal you may have. Beyond manual search, you can also use free keyword research tools like <\/span><b><i>\u2018Google Keyword Planner\u2019 (GKP)<\/i><\/b><span style=\"font-weight: 400;\">, <\/span><b><i>AnswerThePublic<\/i><\/b><span style=\"font-weight: 400;\">, and <\/span><b><i>Ubersuggest<\/i><\/b><span style=\"font-weight: 400;\"> as a beginner to brainstorm different keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These platforms will give you a basic idea of the variety of keywords supporting your seed word. You can pick from here and keep it aside in the document for further reference.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Focus on keyword metrics:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the Keyword selection process, essential metrics like <\/span><b>keyword volume<\/b><span style=\"font-weight: 400;\">, <\/span><b>keyword difficulty<\/b><span style=\"font-weight: 400;\">, and <\/span><b>keyword intent<\/b><span style=\"font-weight: 400;\"> are all considered to ensure if the keyword has potential to rank well on the SERPs. If the keyword is of high Keyword difficulty (KD), new websites will be less likely to rank. Similarly, if you select a low-volume keyword, ranking even in the first place won\u2019t satisfy your need &#8211; low volume means you will have limited reach to the potential customer base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find the keyword metrics, you can use <\/span><a href=\"https:\/\/ahrefs.com\/keyword-generator\/?country=us&amp;input=keyword%20research\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Ahrefs\u2019 keyword generator<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/ahrefs.com\/keyword-difficulty\/?country=us&amp;input=keyword%20research\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">keyword difficulty checker<\/span><\/a><span style=\"font-weight: 400;\">. Taking an example of <\/span><b>Ahrefs\u2019 Keyword generator tool.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-172\" src=\"https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image.png\" alt=\"\" width=\"1037\" height=\"549\" srcset=\"https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image.png 1037w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-300x159.png 300w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-1024x542.png 1024w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-768x407.png 768w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-400x212.png 400w\" sizes=\"auto, (max-width: 1037px) 100vw, 1037px\" \/><\/p>\n<p><b>Ahrefs\u2019 Keyword Difficulty Checker tool:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-173\" src=\"https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-1.png\" alt=\"\" width=\"1075\" height=\"528\" srcset=\"https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-1.png 1075w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-1-300x147.png 300w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-1-1024x503.png 1024w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-1-768x377.png 768w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-1-400x196.png 400w\" sizes=\"auto, (max-width: 1075px) 100vw, 1075px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can also explore metrics on other reputable sources, for example, Semrush. Here\u2019s what the dashboard looks like.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-174\" src=\"https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-2.png\" alt=\"\" width=\"1252\" height=\"495\" srcset=\"https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-2.png 1252w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-2-300x119.png 300w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-2-1024x405.png 1024w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-2-768x304.png 768w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-2-400x158.png 400w\" sizes=\"auto, (max-width: 1252px) 100vw, 1252px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">From the above images, you can see the keyword difficulty, Volume, and Intent for a particular keyword: <\/span><b><i>Keyword Research<\/i><\/b><b>.<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">1. Keyword selection:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, you need to segregate the total keywords from all the platforms. Select the suggested ones as well.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Dig deeper into forums and social channels:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re interested in what\u2019s running deep in your target users&#8217; minds, focus on what they think and say across different channels. Visiting Reddit, Quora, and other platforms could help find exactly what the user is struggling with and how to fix it. You can pick search terms from there and create content, adding relevant insights on your page.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Keyword Clustering:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While finding relevant keywords for your SEO strategies, you must focus on a popular practice called \u2018Keyword Clustering.\u2019 This means covering a topic for related keywords as well, making the blog comprehensive. For example, if your main page is about the <\/span><b>Best Mobile Phones<\/b><span style=\"font-weight: 400;\">, you can create supporting articles about the <\/span><b>Best Budget Phones<\/b><span style=\"font-weight: 400;\">, <\/span><b>Best Camera Phones<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Phones with the Best Battery Life<\/b><span style=\"font-weight: 400;\">. Doing so will increase your chances of appearing in the search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach also helps you avoid <\/span><b>keyword cannibalization<\/b><span style=\"font-weight: 400;\">, ensuring you don&#8217;t accidentally create separate pages for identical terms like &#8220;best smartphones&#8221; and &#8220;best mobile phones&#8221;, which would force your own pages to compete against each other. Doing so will increase your chances of appearing in the search engine.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Analyze Keyword Metrics Properly<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Analysis of keyword metrics is everything for better SEO optimization. Keywords that are low or moderately difficult, but with around 500 to 1000 volume, will likely perform well for new websites. Understand more below.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus on key areas while researching a keyword for your website:<\/span><\/p>\n<p><b>Search volume:<\/b><span style=\"font-weight: 400;\"> search volume represents how many searches there are for a keyword in a month. This decides if your content or blog post will reach a sufficient number of searchers. A general recommendation to choose a keyword is when it has around <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-do-keyword-research-ht#:~:text=your%20site%20immediately.-,Quick%20benchmarks,-%3A\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">100-1000 searches<\/span><\/a><span style=\"font-weight: 400;\"> for a new website. However, zero-search volume terms are also worth adding sometimes. It might look zero, but it has the potential to have high conversions.<\/span><\/p>\n<p><b>Keyword difficulty:<\/b><span style=\"font-weight: 400;\"> Keyword difficulty is simply the metric to ascertain the competition for your keyword. This should be lower in most cases. A low KD increases the chances of performing well. Generally, for new websites, the recommended KD range is <\/span><b>between 0-30<\/b><span style=\"font-weight: 400;\">, and 60-100 for reputable and authoritative websites are preferred, as per <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-do-keyword-research-ht#:~:text=Keyword%20Difficulty%3A%20Assessing,and%20authoritative%20sites\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Keyword Intent:<\/b><span style=\"font-weight: 400;\"> That\u2019s completely an approach of the website owner. Based on the intent, users should select the keyword. For instance, informational, Commercial, Transactional, and Navigational keywords.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Best Free and Paid Keyword Research Tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A list of free and paid online keyword tools is given here. This will facilitate your keyword research process as you get various metrics to make the process easier.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Tool<\/b><\/td>\n<td><b>Type<\/b><\/td>\n<td><b>Best For<\/b><\/td>\n<td><b>Key Features<\/b><\/td>\n<td><b>Key Differences<\/b><\/td>\n<td><b>Price<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Google Keyword Planner<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Free<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ad volumes\/India data<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Search volume, forecasts, bid estimates<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Official Google data; ad-focused, no KD\/SERP<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Free \u200b<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Google Trends<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Free<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Trends\/seasonality<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Relative popularity, comparisons, and regions.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Time-based trends; no absolute volumes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Free \u200b<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">AnswerThePublic<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Free<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Long-tail questions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Visual question maps, prepositions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">AIO-friendly queries; daily limits, no volume<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Free \u200b<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ubersuggest<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Free<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Starter clusters<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Volume, KD, ideas (3\/day)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Basic SERP\/ideas; caps advanced exports<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Free \u200b<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Semrush<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Paid<\/span><\/td>\n<td><span style=\"font-weight: 400;\">AIO\/competitors<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Volume\/KD\/SERP\/AIO tracker, AI insights<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Full marketing suite, agency-scale exports<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$129+\/mo \u200b<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ahrefs<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Paid<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Backlinks\/KD<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Largest DB, Content Gap, SERP history<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Deepest keyword\/backlink data<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$99+\/mo \u200b<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Moz Pro<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Paid<\/span><\/td>\n<td><span style=\"font-weight: 400;\">On-page\/E-E-A-T<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Priority score, SERP features<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Simpler UI, beginner-friendly optimization<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$99+\/mo \u200b<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">SE Ranking<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Paid<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Budget\/local<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Volume\/KD\/tracker, white-label<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Affordable India data, solid tracking<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$39+\/mo \u200b<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> Some of the tools in the list above may offer a free trial for a limited time; after that, you will be charged according to the selected plan.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Optimizing Your Page for AEO<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have the keyword you want to target, it\u2019s necessary to optimize your web page for the Answer Engine Optimization (<\/span><b>AEO<\/b><span style=\"font-weight: 400;\">) to improve reach. Rather than completely relying on the keyword research tools, focus on AEO that requires direct and clear answers. For AEO, a certain type of keyword is favoured the most:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Question-based queries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long-tail keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informational keywords.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Address your main query directly on your page to be cited in AI overviews or other relevant places where direct answers are required.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Common Keyword Research Mistakes to Avoid<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While performing the keyword research process, website owners can make mistakes that can ruin their overall SEO strategy. What are those mistakes? Check below!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Neglecting Keyword intent:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, while researching the right or business-specific keyword, we miss the intent of the keyword &#8211; what the user is trying to get or seek. As a result, we end up covering the topic based on our observation, but not according to what\u2019s required. Therefore, we should focus on intent more than any other metric in the first place.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Ignoring competitor Analysis:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your competitor is your guidance in terms of keyword selection. Your analysis of their entire keyword strategy may help you decide which keywords are worth considering and which aren\u2019t.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Keyword stuffing:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An excessive use of keywords can be fatal to your SEO growth. Keywords that are placed at random, without actually having contextual meaning, are called keyword stuffing. This strategy is a poor signal to search engines that you\u2019re unintentionally placing keywords, reducing the quality of the text.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Relying on a single tool:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketers make the mistake of using only one keyword research tool, while there are a variety of others that provide better metrics. Sticking to one limits your research; as a result, you end up losing relevant keywords because you didn\u2019t find them.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">A Real Example of Keyword Research at SpinOnWeb<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here, we will give you the entire process of KEYWORD RESEARCH WE DID ON SPINONWEB AND PRODUCED RESULTS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, I was looking for a keyword on which I can rank easily. The only thing I had in my mind was: Seed Keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it was \u201csnapchat plus\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, as usual, I started with the manual process of finding a keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entered the query in the search bar and got variety of queries.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-175\" src=\"https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-4.png\" alt=\"\" width=\"812\" height=\"339\" srcset=\"https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-4.png 812w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-4-300x125.png 300w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-4-768x321.png 768w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-4-400x167.png 400w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This makes me think: people are searching for ways to get a Snapchat Plus subscription. I also used the Semrush keyword magic tool and got this.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-176\" src=\"https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-5.png\" alt=\"\" width=\"1266\" height=\"499\" srcset=\"https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-5.png 1266w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-5-300x118.png 300w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-5-1024x404.png 1024w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-5-768x303.png 768w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-5-400x158.png 400w\" sizes=\"auto, (max-width: 1266px) 100vw, 1266px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There I saw a keyword potential: <\/span><b><i>how to tell if someone has snapchat plus<\/i><\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users were fascinated to know who else is using Snapchat &#8211; how to find them. Also, the metrics defined the query is worth including. It says:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Volume: 4.4K<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KD%: 25 (which is ideal for ranking)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intent: Informational<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, I considered this keyword, and the next move was to find competitors\u2019 strategy over this. So, I visited Google with this keyword and found this:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-177\" src=\"https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-6.png\" alt=\"\" width=\"695\" height=\"284\" srcset=\"https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-6.png 695w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-6-300x123.png 300w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-6-400x163.png 400w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Reddit was ranking on the first page after 1 or 2 results. That means I had the chance to rank my web page if I cover the topic well. I did the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And guess what?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My Page is ranking at the top of SERPs for this term.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-178\" src=\"https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-7.png\" alt=\"\" width=\"821\" height=\"516\" srcset=\"https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-7.png 821w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-7-300x189.png 300w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-7-768x483.png 768w, https:\/\/www.spinonweb.com\/blog\/wp-content\/uploads\/2026\/07\/image-7-400x251.png 400w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where the role of choosing the right keyword comes in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can have competition for the keyword, but if you have selected the correct keyword and created useful, valuable content for users, you can rank it easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just in case you are out of your mind about where to start your keyword research or content process, our affordable <\/span><a href=\"https:\/\/www.spinonweb.com\/content-optimisation-services\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">content services<\/span><\/a><span style=\"font-weight: 400;\"> help your brand reach its goal by incorporating the right keyword research and intent alignment solutions we offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the process of finding the right keyword, we:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze your business and understand who your target audiences are.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the goal and find the related keywords aligned with business goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze competitors\u2019 keyword strategy and find the \u2018opportunity keywords\u2019 while maintaining business objectives.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Place the keywords naturally at relevant spaces within a copy &#8211; meta title, meta descriptions, introduction, and the middle of the copy.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Summary<\/span><\/h2>\n<p><b>Keyword research<\/b><span style=\"font-weight: 400;\"> is the <\/span><b>foundational research<\/b><span style=\"font-weight: 400;\"> for your <\/span><b>entire SEO strategy<\/b><span style=\"font-weight: 400;\">. By identifying keywords, you can understand your <\/span><b>target users<\/b><span style=\"font-weight: 400;\"> and make strategies to fulfil their needs. Many tools are available for keyword research &#8211; both <\/span><b>free and paid<\/b><span style=\"font-weight: 400;\">. Free tools may offer fewer metrics than paid ones; that depends on your individual research. Now, you have a <\/span><b>basic idea<\/b><span style=\"font-weight: 400;\"> of how to do keyword research for seo. Hope this contributes to your <\/span><b>SEO journey!<\/b><span style=\"font-weight: 400;\">\ud83d\ude0a Find the right keywords matching your <\/span><b>business goals, understand intent<\/b><span style=\"font-weight: 400;\"> well, <\/span><b>create content<\/b><span style=\"font-weight: 400;\">, and conquer the web.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">FAQs<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">How many keywords per 1000 words?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Regarding ideal keyword inclusion, for every 100-word content, the ideal keyword percentage should be between 0.4% and 0.5%. However, in the current scenario, natural keyword inclusion is the focus.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Can I use ChatGPT for keyword research?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Generative engines like ChatGPT can be one of the options for Keyword research. This helps in understanding the users\u2019 query much deeper than the serps.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What are the 4 pillars of SEO?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The four pillars of SEO are Content, On-page optimization, Off-page optimization, and Technical SEO.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword research is an essential part of SEO. It\u2019s one of the first activities performed in SEO practices to determine which keywords, terms, or phrases users are searching for. Many website owners, especially beginners, may find keyword research unfamiliar, but it is not new. This post will guide you through keywords, their importance, and how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.spinonweb.com\/blog\/wp-json\/wp\/v2\/posts\/170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spinonweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spinonweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spinonweb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spinonweb.com\/blog\/wp-json\/wp\/v2\/comments?post=170"}],"version-history":[{"count":1,"href":"https:\/\/www.spinonweb.com\/blog\/wp-json\/wp\/v2\/posts\/170\/revisions"}],"predecessor-version":[{"id":179,"href":"https:\/\/www.spinonweb.com\/blog\/wp-json\/wp\/v2\/posts\/170\/revisions\/179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spinonweb.com\/blog\/wp-json\/wp\/v2\/media\/171"}],"wp:attachment":[{"href":"https:\/\/www.spinonweb.com\/blog\/wp-json\/wp\/v2\/media?parent=170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spinonweb.com\/blog\/wp-json\/wp\/v2\/categories?post=170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spinonweb.com\/blog\/wp-json\/wp\/v2\/tags?post=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}